He eventually left Virgin in 2006 and founded his own independent label, Jayded Records. After a gap of nearly four years, he returned in 2008 with "Ride It", which reached #11 in the UK and topped the charts in several Eastern European countries, including Romania where it was one of the best-selling singles of the year. It was followed by hits such as "Maybe", which reached #7 on the Japan Hot 100, and "Tonight". They were included in his second album, My Own Way, which became his most successful album on the UK Albums Chart, reaching #6, and topped the UK R&B Chart.

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